Tuesday, August 17, 2010

IKEA strikes again

It's an interesting phenomenon, how cues from our surrounding affect our language. I hitched a ride with a friend of a roommate to IKEA today, and inadvertently studied the phenomenon. Admittedly I was a bit sleepy as I woke way too early today, and had a hard time getting back to never never land to the tunes of garbage collection, but I still attribute speaking Swedish to being surrounded by a familiar environment and all the signs. Being in IKEA is the same regardless of continent, in fact it looks so much the same that hearing English spoken feels out of place. And it is always humorous to hear Americans pronounce the name of the bed frame "Fjellse", even if the song of the day was "I'm sorry, that is out of stock Sir". Guess I should have gone for the cheap single bed frame a little bit earlier than two days before the start of the college fall semester. Ah well, at least I got an apple cutter. The true beauty of IKEA. The on ramp in the background is the the Cypress Street Viaduct to Interstate 880 by the way. If you have seen aftermath imagery of the big earthquake of 1989, you may recall an on ramp to the Bay Bridge being shattered. It looks quite different now, having been remodeled for better seismic tolerances, but I think it's the same one. I included the picture as I thought it was pretty cool with an IKEA lined with palm trees though. Good stuff. :-)

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